Overview
BBC Evoke is an award-winning design project that takes users real time audio and video surroundings and curates unique BBC content that is suited to their current environment.
- D&AD New Blood Award
- Curated Content
Brief
The challenge is to Design a new customer experience or service to help the BBC’s audiences fit the BBC services into their daily lives, tailored and optimised to where they are and the device they are using.
Solution
Our solution, BBC Evoke, takes users real time audio and video surroundings and curates unique BBC content that is suited to their current environment. The concept of using real time data and object recognition technology makes the experience transparent and the content relevant, also prevents user's concern on data collection.
Project
